Silicone Wristbands – Successful For Fundraising or Awareness Purposes

When it comes to raising awareness of social causes and raising funds to support those causes, few things work as well today as silicone wristbands. They’re versatile enough to effectively promote virtually any cause, program or event.



Since their mainstream introduction in 2004, silicone wristbands have become a marketing and pop culture phenomenon rarely seen before. The classic yellow "Livestrong" band introduced by professional cyclist Lance Armstrong and Nike in that year set the standard for all the silicone wristbands that followed.



For Armstrong, the yellow silicone wristbands have a personal meaning. The cancer survivor introduced the yellow bands to increase awareness and raise money for cancer research. Many people wear them to commemorate their own victory over the disease, or to help loved ones coping with it.



Following the runaway success of the Livestrong bands, other organizations quickly introduced their own silicone wristbands in different colors. Like the original, they quickly raised substantial sums for their organizations while helping to increase awareness of the issues the various groups represent.



Those who wear silicone wristbands often have a personal stake in the cause the wristbands represent. Like Armstrong, some who wear cancer awareness wristbands have battled cancer themselves. Others have friends or loved ones who have done so. Many friends and family of U.S. military members deployed abroad wear silicone wristbands to show their support for their loved ones.



Sports fans also appreciate silicone wristbands, wearing them to support their favorite teams, whether school or professional. It’s possible to order silicone wristbands in just about any team or school colors.



Some choose to dismiss silicone wristbands as "slacktivism" – something that makes the wearer feel good, but does nothing significant for the cause. Yet it’s worth noting that the Livestrong wristbands have raised millions of dollars for cancer research. It’s pretty difficult to call that kind of result "slacktivism." Silicone wristbands most assuredly do make a difference.



What makes silicone wristbands great for fundraising is the fact that they are extremely economical to produce. Selling for as little as $1 each – as the Livestrong bands do -- they remain a high-profit item because they cost so little to create. The silicone wristbands can be sold at a price low enough to enable just about anyone one to buy it.



The low cost of production also means businesses can use silicone wristbands to promote new services, products or brands. They can be given away by the hundreds at trade shows to help promote brand awareness. Silicone wristbands are an excellent way to get your firm’s point across to potential customers, and get your marketing message into their hands and onto their wrists.



The bottom line is, silicone wristbands have proved over nearly a decade that they are flexible, versatile promotional tools. They can be ordered in multiple styles and colors to promote just about any cause, belief or business. They can even be worn just for fun. Best of all, the appeal of silicone wristbands shows no sign of waning any time soon.