Silicone Bracelets Are Not Just For Non-Profits Any More

Even though the economy is starting to improve, businesses large and small are looking for ways to make their company stand out in a crowded marketplace. Many businesses are beginning to use silicone bracelets as marketing tools.



The 2004 introduction of the yellow "Livestrong" wristband to promote cancer awareness and fundraising showed the world how successfully silicone bracelets can be used to raise awareness of a cause. In the succeeding six years, the simple wristbands have grown into a true worldwide phenomenon as a way to raise money, promote causes or show support. Despite this demonstration of the power of silicone bracelets however, businesses are just beginning to grasp the profit potential of these small strips of silicone.



Think about what makes silicone bracelets appealing to consumers. People like to feel they are part of something. Those wristbands become a symbol of belonging, of being part of a select group. The bright colors make a fashion statement in their own right. Just in the last six years, millions of people have used silicone bracelets to make a statement, show support or even just to have fun.



Let’s get right to the point – silicone bracelets are cheap to produce and cheap to buy. Incredibly cheap. They’re cheap enough to give away by the hundreds to promote your business, product or service. And they’re popular among people both young and old. That gives silicone bracelets a powerful marketing combination.



For example, silicone bracelets are perfect for trade show giveaways. People like them. Pass them out imprinted with your business name and contact information and people are likely to keep them. Or hand them out to customers. You can persuade them to carry your message with them beyond your front door. Add vibrant colors and a flashy design, and silicone bracelets are an outstanding way to make sure your message gets through.



Give silicone bracelets to your retail customers as part of a loyalty rewards program. When they come in wearing the wristbands, give them something in return, such as free gift wrapping, an extra light bulb for the sewing machine, 10 percent off their purchase, you name it. It’s an ideal promotion for repeat customers.



If you’re introducing a new product, make sure your sales representatives are wearing silicone bracelets with a bright, bold reference to that product printed on them. It can be a logo, a name, a word, even a picture. The silicone bracelets give potential buyers something to ask about.



When customers notice the silicone bracelets, they’ll ask what it’s for. That gives your sales staff an opportunity to showcase the new product and explain what it’s all about.



Of course, it’s not really necessary to reinvent the message of silicone bracelets completely. Your business can always use silicone bracelets in the traditional way, by showing support for a cause or organization that’s important to you. The wristbands will show your customers that you and your business are concerned about social causes, and that can engender customer loyalty. With so many colors and messages available on silicone bracelets, it’s not hard to find at least one that just about any business can actively and proudly support.